Bachelor of Interactive Design & Development

Why This Program?

  • Do you have an eye for aestheticism and yet love technology and have a profound interest in understanding experience mediated through technology?
  • Are you curious to know how users interact with products like websites, mobile apps and physical objects?
  • Would you like to create user-product interactions that are practical, enjoyable, and inclusive?

The Bachelor in Interactive Design and Development program teaches students about Interaction Design, which involves creating products such as apps and websites that optimize user experiences. The program emphasizes user-centered design and aims to equip students with the latest design skills and competencies. Through the curriculum, students will learn how to conduct research, observe, and prototype to create user-centered design solutions. The program aims to build a repertoire of interactive design methods, skills, and theoretical perspectives to prepare students for leading in the rapidly evolving field of digital technologies.

What Would I Learn?

Upon successful completion of the program, students will be able to:

  • Build a solid foundation in design by exploring and experimenting with design principles.
  • Apply user-centered design principles and practices with excellence.
  • Develop expertise in traditional and digital techniques to design successful interactive experiences.
  • Synthesize and effectively communicate insights into UX strategy, design concepts, and intentional decisions.
  • Demonstrate professionalism, collaborate with others, and showcase their skills, ethics, and self-awareness.

Program Structure

The program places significant emphasis on designing interactivity, considering not only its aesthetics but also its functionality. Developing useful, innovative, and accessible interactions requires technical skills, which students can acquire and develop throughout the four-year undergraduate degree. The curriculum comprises five theory modules or projects each semester, which include practical sessions to foster inquiry-based learning.

Students will learn theoretical concepts and practical techniques to create usable interactive systems, including an introduction to interaction design, user experience, web design, and development, as well as tools for designing and prototyping. Additionally, the program includes modules to enhance communication skills, such as Academic Skills and Dzongkha Communication, and four management and industrial practice modules, including life skills like Analytical & Critical Thinking, Portfolio Design and Presentation, Advanced English Skills for Career Development, and Introduction to Research.

Your Career Prospects

As the importance of good design continues to gain recognition, the demand for interaction designers is on the rise. This creates diverse career pathways for students, not only within the design industries but also beyond. Students will have diverse career pathways available both within and beyond the design industries.

Some examples of job opportunities are:

  • Interaction Designer
  • Interface Designer
  • Mobile App Designer
  • Robotics Design
  • Usability Expert
  • User Experience Designer
  • User Researcher
  • Visualisation Expert
  • Web Designer

Course Modules

Students will have to complete 60 credits in each semester. In total, a student has to complete 480 credits to be eligible for the award of a Bachelor of Interactive Design & Development.

Year 1 Semester I
  • Fundamentals of Programming
    Programming involves creating, testing, and maintaining instructions for a computer to execute. Through this course, you will learn the foundational constructs of programming languages, including variable manipulation, decision making, repetitive statements, operators, and data types. Additionally, you will learn functional and object-oriented programming, which are valuable for developing front-end web applications.
  • Modern Database Design & Development
    Designing modern databases requires efficient organization and storage of data for quick access. To accomplish this, a database management system (DBMS) is typically employed to establish the database structure and define the data relationships. As data is the foundation of modern applications, this course will provide you with both the theoretical foundations and practical skills necessary to design and implement databases in real-world projects. You will also acquire knowledge of SQL and NoSQL data handling methods and apply them in application contexts.
  • Digital Photography for UI/UX
    In order to produce captivating images through digital photography, one must understand both the technical and artistic elements. Students will be empowered with the knowledge of both the science and art behind digital photography, allowing them to create visually stunning images using digital cameras and smartphones. These skills will not only be effective for UI design projects and portfolios but also enable students to express their creativity through photography. Alongside technical expertise, students will also learn techniques for visual composition and photo editing, with a strong emphasis on utilizing image editing software during the design process.
  • UI Principles: Visual Design Technology I
    The fundamental principles of visual design and its impact on creating effective digital products, such as websites and mobile applications are important. Through the course, students will learn the skills necessary to incorporate design elements like color, typography, and imagery to create visually appealing digital products. The students will be provided with valuable insights into the business and marketing aspects of design, such as how to drive sales and enhance user engagement. Hands-on exercises will help students develop their understanding of graphic design formats, grid, color psychology, typography, layout, balance, and emotional connections. Additionally, there’s heighten emphasis on creating screen layouts and brand identities that align with emerging technologies and innovations, with a focus on the concept of graphical futurism.
  • Academic Skills
    The students will acquire the essential academic skills necessary for successful university-level study and beyond. Through active engagement with academic texts, students will develop their critical reading, writing, and oral presentation skills while fostering effective communication, reflection, and critical analysis abilities. Students will focus on developing persuasive arguments using evidence-based reasoning, research-based academic writing, proper citation, and oral presentation skills. The overall objective is to prepare students for academic success and equip them with the necessary skills for future career success.
Year 1 Semester II
  • Web Design & Development I
    Front-end web development is a dynamic field that entails crafting and styling the parts of websites and applications that users interact with. The core components of a website are HTML, CSS, and JavaScript, which are utilized for designing the layout, visual aspects, and interactive features that users engage with when accessing a site. This module provides students with the essential coding skills necessary for developing intuitive, user-friendly websites and optimizing web experiences across all devices, from desktop to mobile. In addition, the course covers web standards and design fundamentals to enable students to create web-based applications.
  • User Experience (UX) Technology Design I
    The aim of this module is to develop an understanding of User Experience (UX) in the current omni-channel age. Students will be exposed to conducting user research, building personas, ideating for solutions, and wireframing in Figma. Design Thinking with a user-centric approach, design theory, project management and business strategy concepts will also be taught.
  • UI Principles: Visual Design Technology II
    Students will embark on an immersive journey into the world of user interface design, learning the fundamental principles that underpin effective design. They will be introduced to a range of design techniques, including creative imaging and compositing skills, which will enable them to create visually appealing and meaningful interfaces for web and mobile applications. Through the exploration of typography, imagery, and interface design, students will learn how to develop low-fidelity and high-quality wireframes and design prototypes. The course also covers key topics such as User Interface Design Principles, infographic design, iconography in UI, and designing for web, mobile, and tablet interfaces. As a completion of the journey, students will have acquired the skills necessary to create visually stunning and highly functional UI designs that capture and engage users, bringing their ideas to life in ways they never thought possible.
  • Project Portfolio I: Designing for the Untamed
    For the next act of their academic journey, students will have the opportunity to showcase the diverse range of skill sets they have acquired in Year 1, including their creative thinking abilities. The main task at hand is to produce an interactive and engaging User Interface for an existing client, one that aligns with the client’s strong branding persona. As part of the presentation, students will also need to design a corporate identity that complements the new look, complete with detailed style guides to ensure consistency and coherence. Through this exercise, students will not only enhance their design skills but also gain valuable experience in pitching and presenting their ideas to potential clients.
  • Dzongkha Communication
    A comprehensive introduction to the Dzongkha language, covering its historical background, significance, and grammatical structure. Through a hands-on approach, students will learn how to install Dzongkha Unicode and type in the language. Emphasis will be placed on developing strong academic skills in listening, speaking, and writing, enabling students to communicate effectively both orally and in writing, not only in academic settings but also in everyday life. Furthermore, the module will equip students with the necessary skills to draft letters, applications, and agreements for government and private organizations, as well as the ability to cite references accurately.
Year 2 Semester I
  • User Experience (UX) Technology Design II
    The aim of this module is to deepen students’ understanding of User Experience (UX) in the current omni-channel age. Students will be exposed to creating products for various users, designing for mobile platforms, games and VR on Figma, understanding measurable outcomes associated with design, understanding human psychology, and storytelling and persuasive writing.
  • Web Design & Development II
    Students be empowered with the know-how and expertise needed to craft websites that are both dynamic and user-friendly, using diverse web design tools and technologies. This module is a combination of theoretical and practical learning, providing the necessary hands-on experience in responsive design, user interaction, and website coding. Students will be introduced to frameworks, libraries, and content management systems that can help create scalable and professional websites. Key topics such as web scripting, web interactivity, advanced HTML, CSS, and Javascript will be delved into. By the end of this module, students will have the necessary skills and knowledge to build modern, high-quality websites that meet the needs and expectations of today’s users.
  • Backend Application Development
    In the world of web development, Back End Web Development is a crucial aspect that goes hand-in-hand with front-end development. In this module, you will play a crucial role as a back-end developer, in ensuring the smooth and correct functioning of web applications, making them accessible to users. To achieve this, you will build applications based on modern architecture and object-oriented design on the server-side. You will also be responsible for creating and exposing necessary APIs that other applications can consume, helping to create a more interconnected digital landscape.
  • Influence of Videography in UI/UX
    Step into the world of digital media and explore the art of video-making in this exciting module. Immerse self in the digital meta-world and learn the fundamental techniques of producing compelling video content. Discover how video can be used to enhance the user experience of web, mobile, and other digital devices. With a focus on UI/UX research, students learn how to use video content to create an immersive and engaging user experience that captivates the audience. By the end of the module, students will be equipped with the skills and knowledge to create professional-quality video content that sets them apart in the digital landscape.
  • Analytical & Critical Thinking
    Unlock the power of the mind in this module that delves into the art of analytical and critical thinking. Develop skills that enable one to dissect complex problems, identify key components, and apply logical reasoning to arrive at effective solutions. Discover techniques for identifying patterns, gathering evidence, and evaluating arguments to make informed decisions. Students will sharpen their analytical prowess and develop a disciplined approach to thinking that will help them tackle challenges with confidence and creativity.
Year 2 Semester II
  • Advanced Videography for UI/UX
    Gain practical experience using industry-standard videography tools that integrate with various digital platforms. Develop the skills to produce a range of content videos, including promotional videos, showreels, moving backgrounds, hero sections, product videos, explainer videos, educational videos, and technical live-action videos. These videos serve as a dynamic and attractive way of communication and enhance UI/UX capabilities.
  • Maths for Interactive Programming
    Acquire a foundational understanding of discrete mathematics, an essential topic in computer science. Apply and demonstrate mathematical concepts and techniques using a programming language.
  • Immersive UI/UX Storyboarding & Storytelling
    With a focus on impactful narratives and their role in supporting UI/UX research, through a variety of mediums, including immersive web narrative, gaming, and visual media, students will discover the various applications of storytelling in different fields. Storyboarding tools will serve as a guide as students develop their practical skills in visualization and analysis, enabling them to create engaging and compelling narratives that resonate with their audience. Interactive exercises will give students the opportunity to unleash their creativity and imagination as they learn to harness the power of storytelling.
  • Project Portfolio II: Designing in the Wild
    Step into the exciting world of app development with this module, where students will push the limits of their creativity by creating a cutting-edge mobile or web-based app. Students will take on an exploratory approach as they delve into themes such as social justice, environmental concerns, economic issues, and industrial challenges. The app will be designed to engage users through interactive elements such as audio, video, and stunning visual effects, all crafted using original images, sounds, and videos. Students will also showcase their marketing savvy by creating a persuasive “Call-to-Action” marketing kit to promote their app and its message. Get ready to unleash your imagination and create an app that truly makes a difference!
Year 3 Semester I
  • Mobile UI & UX Design & Development
    Experience the power of designing and coding as students learn to transform mobile design into a dynamic and responsive native application. Students will be empowered with the knowledge of designer-centric programming languages and industry-standard SDKs. Emphasis will be placed on seamlessly integrating mobile coding and design in UI/UX to create functional and aesthetically pleasing mobile applications. By the end of the module, students will be able to publish and distribute their applications, ensuring their work is accessible to a wide range of mobile users.
  • Ethics in Computing & Interactive Design
    Students will delve into the complex world of technology ethics and the legal considerations that come with it. The focus will be on exploring the codes of ethics outlined by professional computing societies, along with examining issues such as intellectual property rights, computer crimes, and security-related legal redress. In addition, students will explore the impact of computers, computing, and digital technologies on society, including the effects of social media and globalization on the economy. By the end of this module, students will have a comprehensive understanding of the intricate ethical and legal issues that accompany the use of technology in today’s world.
  • Agile Practices for UI/UX Design
    Embrace the Agile UI/UX design process with this comprehensive module that provides students with the necessary tools and techniques for successful software and application development. With a focus on iterative and continuously improving design releases, students will learn to adapt and operate within the dynamic software-as-a-service ecosystem. By integrating Agile methodologies with UI/UX design principles, students will gain valuable insights into the benefits of a user-centered approach, fostering accountability, and transforming their work into effective solutions.
  • Introduction to Research
    Unlock the secrets of scientific research in this exciting module, where students will embark on a journey of discovery into the theories and practices of research. Through hands-on experience, students will develop practical skills in designing, conducting, and communicating research using a variety of relevant methodologies and tools. Through lectures, discussions, and hands-on activities, students will gain an understanding of the research process from start to finish, including data collection, analysis, and interpretation. Upon completion of the module, students will have a solid foundation in scientific research and will be well-equipped to apply their skills and knowledge to future projects and problem-solving activities.
Year 3 Semester II
  • Information Design & Data Visualisation
    Today’s information is largely dynamic formed by tremendous amount of big data. This module focuses on the combination of data analysis skills and visually compelling end products that make up today’s dynamic and large information landscape. Through the use of popular programming languages, students will learn to identify logic and patterns and evaluate the components of effective data visualizations, charts, and complex relationship visualizations. The goal is to create conclusions that are easily understandable to audiences, emphasizing the importance of effectiveness and function in information design over visual appeal and aesthetics in data visualization.
  • Portfolio Design, Production & Presentation
    Students get to unleash the full potential of their professional portfolio. With expert guidance, they will be able to revive and improve their work from Year 1 to Year 3, by refining completed projects and incorporating innovative UI/UX designs. Through this process, students can define their design identity and present their skills and accomplishments in a way that reflects their unique creativity. The end result will be a polished and comprehensive portfolio that showcases their full potential and is sure to impress potential employers and clients alike.
  • Midpoint Capstone Project: Designing & Coding the Unknown
    Students will have the opportunity to utilize the knowledge and skills they have gained over the past three years in designing and coding projects that align with their individual passion. By applying UI/UX principles, students will learn how to create projects that are user-centered and visually appealing, while also developing their skills in project management and coding. Ultimate outcome will be a polished and comprehensive portfolio that showcases their full potential on their midpoint capstone portfolio theme, “designing and coding the unknown.”
  • Advanced English Skill for Career Development
    With a focus on the global job market, students will need to be equipped with the necessary skills and knowledge to navigate the global job market successfully. Students will develop an understanding of the nuances of job application processes, with a particular focus on utilizing social media and career portals to identify opportunities that align with their skills and interests. Additionally, students will learn how to create a professional resume that effectively communicates their strengths and achievements. By the end of the module, students will have a better understanding of how to market themselves effectively and pursue their desired career paths with confidence.
Year 4 Semester I
  • Industry Final Year Project – Major Corporate Capstone
    This portfolio represents the culmination of your bachelor’s program, and will involve working on a real-world industry project sponsored by a corporation. Your tasks will include working on project scopes, design proposals, and building a viable end-to-end product through design and development, with the goal of achieving the sponsor’s mission and objectives. Successful completion of this project will require strong collaboration skills and a sophisticated approach to achieving team consensus on concept, research, refinement, deliverables, presentations, and meeting capstone objectives. Get ready to feel the mojo!
Year 4 Semester II
  • Internship
    In this semester-long module, you will gain hands-on experience with real-world professional learning opportunities related to user interfaces and user experience. You will have the chance to work with organizations in the public, private, or charitable sectors, or to seek out your own internship with a company of your choosing. This practical work will provide valuable exposure to the field and help you develop your skills in a meaningful way.
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