Bachelor of Digital Media & Development

Why this Program?

  • Have you had an unquenchable curiosity about the world, ask why not more than why, got a bit of an idealistic streak, love to share your opinions, got lots of great ideas and an eye for strong aesthetics?
  • Do you have an affinity to influence people’s perception and ideas with your own creation of cutting-edge Digital Media Asset in the world’s leading digital frontiers?
  • Do you yearn to learn skills on Rapid Prototyping of mobile or web application with good UI/UX design that capture people’s attention in the world full of distractions?

In this program, you will hone your sense of craft, critical thinking, technical and reasoning skills, expanding your capacity to communicate and make compelling ‘live’ industrial project pitches through purposeful application design, rational design research and analytical processes.

Your creation could transform the mundane into nifty, intelligently-designed gadgets that can add value to lives and businesses. Perhaps, you could create Bhutan’s next Digital Unicorn with your newly acquired Technopreneurship skills in this program.

What would I learn?

Upon successful completion of the program, you will acquire:

  • Knowledge of the Design Thinking process centered with UI/UX design for innovative digital products and services.
  • Proficiency in Low Code Development for Rapid prototyping of interactive web and applications.
  • Digital Media Development skills such as audio and videography post-production to deliver on the objectives of Visual Communication.

Program Structure

The program is designed as a four-year undergraduate degree, with its first year broadly a foundation year comprising modules that will be built upon in the subsequent years. Each semester will have five theory modules or projects that will deliver practical sessions to promote inquiry-based learning.

In addition, two modules are included for the development of communication skills through Academic Skills and Dzongkha Communication and four modules from management and industrial practices including life skills such as Economics, Portfolio Design and Presentation, Advanced English Skills for Career Development and Introduction to Research.

Students will have to complete 60 credits in each semester. In total, a student has to complete 480 credits to be eligible for the award of a Bachelor in Digital Media Development degree.

Your career prospects…

As graduates of the Bachelor of Digital Media Development program, you can work as professionals in a range of global and local organizations like design and media agencies, non-design/media agencies, advertising and promotion, marketing agencies, business organizations as well as the government agencies and ministries. Some examples of job opportunities are :

  • Digital Design Specialists
  • UI/UX Developers, Designers
  • User Researchers, Usability Analysts
  • Digital/Social Media Analysts
  • Digital Content Strategists, Specialists, Producers
  • Interactive Media Designers
  • 2D Animators
  • Multimedia Artists
  • Product Technology Specialists
  • Low-Code Developers, Designers
  • E-commerce/Q-commerce Specialists
  • Video/Photo Editors
  • Graphic/Visual Designers
  • Digital Media Technopreneurs

Are you ready to be the trailblazer for Bhutan’s Digital Frontier?

Year 1

Semester I

History of Media is designed to give students comprehensive knowledge of the development and use of media over time. It helps students understand the historical and geographical roots behind the development of the medium through the theories and how they can be applied, using media as a tool of communication in today’s social environment. By learning the complex process examples through which media is created, it provides emulative examples for the next generation of innovative designers, artists, historians, educators, and creative thinkers.

This module provides students with the knowledge of fundamental design components and equips them with the skills to create designs, coupled with a basic overview of branding. Students will learn essential design concepts and basic graphical treatments in order to create effective and emotive visual designs.

This module allows students to apply the knowledge acquired from Fundamentals of Creative Design & Process and learn to use common Desktop Publishing (DTP) software to develop collateral designs for the commercial market. Students will also learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works; this includes what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity. Students will also learn how branding and brand positioning impacts advertising and campaigns in the digital world.

This module aims to equip students to develop fundamental drawing storyboarding skills for digital media. Through drawing exercises that cover areas like texture and volume, space relationships, proportion, perspective, and composition to arrive at an integrated image. These skillsets will form the basis for students to create story flow, character development, mood, time, place, and how to support dramatic structure through the adept use of artistic techniques. Visual and auditory writing produce the blueprints from which the production team constructs the images and sounds on screen. Storyboarding places emphasis on basic storytelling and cinematography to create both production and presentation storyboards. It will also cover the basics of Digital Media Production design as a storytelling tool and ensure understanding of key concepts and proficiency with application.

This module aims to provide students with the fundamental knowledge and understanding on the history Dzongkha language. Students will learn the purpose of learning Dzongkha language and the grammars involved. Students will have hands-on experience on installation of Dzongkha Unicode and Dzongkha typing. This module will focus on the development of academic listening, speaking and writing skills to enable the students to communicate effectively in both spoken and writing at the university level and beyond. This module will enhance the students’ skills in writing letter, application and agreement related to government and private sectors. The module will also enhance the students’ in using references appropriately.

Semester II

This module examines the broad question of what an interface is and what role a designer plays in creating a user interface that is usable and effective for human-computer interaction. Students will learn how to design and articulate meaning using color, type, and imagery that is essential to making interfaces function clearly and seamlessly, and be able to describe the key formal elements of clear, consistent, and intuitive UI design, and apply learned skills to the design of creative screen-based interface for use across platforms.

This module covers topics on animation principles, leading to character animation. The focus and emphasis of this module is to create dynamic visuals with appropriate animation for feedback and screen time transitions. Students will learn to make their characters act, talk and express emotions. This will provide real skills for multimedia professionals going into web, interface, and animation industries.

This module equips students with practical and working knowledge of the Internet and gives a broad overview of technologies used in Web design. Students will be taught to design, implement and create content. Students will be developing an interactive solution from idea to a complete and functional application with up-to-date web technologies and techniques of HTML and CSS, such as the ability to produce interactive animations. With incredibly powerful language of the web: JavaScript, you will be able to build a fully functional web application that utilizes Ajax to expose server-side functionality and data to the end user.

This module aims to develop the knowledge and understanding of a range of academic skills required for study at university level. The module will focus on the development of academic writing, oral presentation, as well as listening skills to enable students to communicate effectively in both spoken and written forms. The module will enhance the students’ learning throughout their studies at university and beyond, through close reading, discussions and critiquing of academic texts. Further, it will also enhance students’ capacity to reflect critically on their own learning. 

This module has incorporated various skillsets that students have learnt in Year 1. Students will need to come up with an User Interface for an existing client that is savvy, interactive and engaging with a strong branding persona! Students are also required to design the corporate identity with style guide as part of the pitch to complement the new look.

Year 2

Semester I

This module is about creating interfaces that are fit for purpose for users, the environment and activities. Students can reflect on what makes some designs usable and satisfying – and others not – and get hands-on experience of the designing process, which comprises four interrelated and iterative activities: establishing requirements, designing alternatives, prototyping designs and evaluating prototypes. The interaction design process must be user centric.  An important principle students will be reminded of is that there is diversity among users – not only in terms of their physical characteristics and capabilities, but also of their cognitive and sensory characteristics.

This module aims to introduce basic computer programming for media students using popular scripting language. This module makes use of programming language as channel for media students to create interactivity in digital media which can includes interactive web design, 2D game development, scripting for 2D animation and general interactivity in digital media. The module will start from foundation and progress using examples to demonstrate the application in digital media.

This module will provide students with the knowledge to create videos and an understanding of video production. Students will be introduced to the 3 key stages in video production i.e. pre-production (plan, script & storyboarding), production (scenes breakdown & shooting) and post-production (art of video editing, colour correction & output).

The module will give students the ability to produce and finalise videos for their intended purposes eg short film, social media video, documentary. Students will be taught basic knowledge and the importance of audio in media production such as the use of music, SFXs and the art of audio edits (J & L cuts) to enhance their video creations. The module also provides students with knowledge in the different styles of audio art for different intended purposes and cover audio visualisation techniques and skills for the production of animation, film, video, recorded music and basic foley creation for SFXs.

Digital Photography Tech & Techniques teaches students the principles of digital photography and image editing. Students will learn various techniques of photo taking using a digital camera as an art and skill, and develop students’ technical and visual skills. There will be many practical activities that will show students how to technically and creatively improve images using photo-editing software.

Semester II

This module introduces students to the world of visual effects and the digital media production methods used. Students will learn how animate icons making beautiful infographics and other visual attributes influences the mood of the viewer and understand all the animation techniques needed to bring your data to life. This module will enable students to understand the functions of visual effects in design; to learn the techniques and methodologies for solving information communication problems; to develop visualisation skills, concepts and techniques; and to understand the relevant concepts in the psychology of perception, cognition and their relation to visual design and layout.

This module aims to equip students to learn advanced CSS techniques that are used for effects and designs. It also covers advanced animations, flexbox layouts, grid layouts, and Sass. Moreover, you will also find advanced level knowledge for responsive web designing through real-world project with @keyframes, animation and transition, managing media queries and how CSS works behind the scenes. With SASS, it empowers students to advance their frontends skills with unique features that extend CSS capabilities.

This module provides students with the skills to analyze and evaluate information in order to obtain the greatest amount of knowledge from a piece of data, and leads students to be rational and disciplined thinkers. This will provide the best chance of making the correct decisions, reduce biases and minimize damages by developing mitigation plans.

This module allows students to create an advanced app (mobile or web based) that is experiential and exploratory based on their own theme. The theme can range from social, environment, industrial, economic issues. The advanced app should be interactive and include video, audio, visual effects. The entire look and feel of the advanced app should be engaging and all contents incorporated ie. images, sounds and videos should be original. Students are also required to design a ‘Call to Action’ marketing kit to reinforce the awareness campaign.

Year 3

Semester I

This module introduces students the basic principles, concepts and collaborative tools of social media marketing to create an interactive online or internet marketing activity implementation, effective plan, and the measurements of success. Students will learn to optimise the use of social media platforms tools and metrics to identify influential, recognise sentiments, analyse conversations etc. to design an effective marketing strategy. The concept and importance of using analytics to measure engagement, identify influence mapping and spot market trends will also be introduced to the students. The module also uses practical approach that students apply design skills to support digital marketing activities through researches and discussions of social media issues and business cases.

This module allows students to appreciate the concepts of User Experience (UX) and UX design, learn the UX research such as planning research studies, conducting interviews and usability studies, and synthesizing research results, then apply user-centred design principles and techniques in design prototyping, and also learn to standard interface designs that are essential for creating applications with great consistency and seamless user experience. Students will learn the design process from empathize with users, define pain points, ideate solutions to wireframes and prototypes designs, test and iterate on mobile app and responsive website designs.

This module introduces basic Low Code development to students and enable them of varying experience levels to create web and mobile apps using drag-and-drop components and model-driven logic through a graphic user interface. It will help students to put their software ideas into practice with minimal code writing by get up and running with the process using examples and practice projects.

This module acquaints the students with the theories and practices of scientific research. It aims to develop their competency in designing, conducting and effectively communicating their research by using pertinent methodologies/techniques and tools. Moreover, it elucidates various issues and considerations along the path of a research journey that the students shall embark upon in this module. The skills and knowledge acquired in the module are deemed useful for a range of upcoming projects and inquiry-based problem-solving endeavors.

This module gives a detailed overview of the principles of microeconomics, macroeconomics and international economics. It will also introduce the students to the basic operation of the economy focusing on the most important tools in economics and applying these concepts to clearly explain real-world economic issues and events.

Semester II

This module aims to provide students with an immersive experience in Agile software development. It will cover both the technical and social aspects of Agile, including pair programming, test-driven development, behaviour-driven development, continuous delivery, clean code, refactoring, Scrum, and Agile project management. Student will understand Agile software development so as to become an effective leader or member of a software development team.

Design thinking for Innovation is a human-centred, interdisciplinary approach towards innovation, and particularly valuable for sketchy and complex problems. In this module, students will learn the different stages of the design thinking approach, and also the various methods supporting each of the stages. Learning will be largely experiential in nature; students will work in small groups and gain first-hand experience working on a design challenge using design thinking approach and methods.

This module requires students to come up with a proposal on a series of design prototypes including low code applications to showcase what they have learnt in and understand about Digital Media Technologies, leveraging current social media trends and technologies for their chosen client. The proposal is to be supported with sound research and good economic forecast. Students are also required to explain why their designs are effective, and infuse User Experience and Design Thinking into their proposal. They have to conduct an ethnological study i.e. a well thought-through survey with adequate sampling size, and show how they have incorporated feedback and comments received from the survey into their final design.

Year 4

Semester I

This module aims to enable students to revisit all the past assignments, refine or improve them to showcase a collection of professional portfolios. It allows students to explore elements of personal branding and professional portfolio development. Emphasis is placed on visual continuity in the creation of traditional and digital portfolios, web sites, and promotional items. Students will be shown exciting examples of collaborative, interactive web applications that use various types of media including sound, images and big data and learn to build a portfolio website with good functionality and interactivity.

This module enables students to explore advanced Low Code techniques and understand how to enhance it with custom business logic and rules through end-to-end application development by finding the way to defend the app against bad data, troubleshoot and debug it, and connect it with real-world business platforms. The hands-on experience with the process of building and deploying working applications will give students a well-rounded knowledge of both the Low Code platform and Agile requirements management using the Scrum framework to develop a real-world working app effectively.

This module aims for students to obtain professional certificates from the recommended online Self-Paced Certificate Programs. The recommended certificates are from UX to Cloud Computing which will make it easier to learn more for students and to be ready to dive into the industry as a professional.

This module aims to discuss ethical problems that computer scientists face, the codes of ethics of computing professional societies, legal issues involved in technology, and the social implications of computers, computing, and other digital technologies. The students will be able to understand concepts of impact of social media, economic implications of globalization, intellectual property rights, computer crimes and security related legal redress.

Semester II

This module aims to enable students to work with industry-based projects and tap on their strengths to propose solutions related to Digital Media Development. Students have to combine and showcase all the skills acquired from Projects I to III. Students are to articulate their reasoning backed with strong evidence why their concepts would work and their strategic approach to a successful campaign.